AirTouch Technique | How we do it | Blondhaus Toronto

Blonde hair is an art that requires work. And at Blondhaus, artistry meets innovation with a technique that has revolutionized the world of professional blondes: AirTouch. Trained by the creator of the technique, Vladimir Sarbashev, the founder of the elite Toronto hair salon Blondhaus - Anna Gorodnicha - is one of the foremost masters of her craft in the world.

Vladimir and Anna after AirTouch foundation completed

Understanding AirTouch

Vladimir Sarbashev invented the AirTouch technique, and it has changed the world of hair. This technique uses a hair dryer - and this is the main difference compared to the traditional version. The essence is that in the AirTouch procedure, only thicker strands are subject to coloring, since due to the air flow, thinner strands fly up and remain untouched. This creates a smooth, soft color gradient.

This technique is also incredibly precise and naturally emphasizes the natural density of the hair. No harsh root line - forget it - the structure of your hair will organically acquire coloring.

Airtouch Balayage created using Anna's Signature Airtouch x Voile Contouring techniques

Reason for AirTouch Popularity

The reason for AirTouch's explosion in popularity was Instagram. Incredible hairstyles showed that any hair can become beautiful thanks to this miracle. After that, the wave of popularity reached the West, and Sarbashev experienced a new round of popularity. What happened next you can see for yourself, but in the end, AirTouch became the signature technique of many elite salons, such as Blondhaus.

AirTouch respects hair biology

The point of the AirTouch technique is to use a hair dryer, right? It works not only for the result and beauty of the hair. The air flow lifts and thus "filters" previously colored hair, allowing you to lighten only new growth, thereby avoiding overlapping lightener onto previously colored or fragile hair. As a result, you get healthy hair that needs less frequent touch-ups.

Airtouch Transformation. Cool lighting vs warm lighting

Why clients choose AirTouch

Because it's not just coloring - it's a new word in the industry that makes your hair more beautiful, healthier, and more natural-looking. The result? Natural gradation of color, similar to sun kisses, without sharp lines.

But aesthetics are only one of the advantages. AirTouch saves time and money:

• Soft root regrowth allows you to reduce salon visits to once every 3-4 months.
• No recoloring - only new growth is lightened, which guarantees the elimination of overlapping and, as a result, hair damage.
• No discomfort - clients admit that AirTouch is much more pleasant, without tight areas and backcombing, and feels more like a light cosmetic procedure.

Corrective service performed through the AirTouch technique. Double blown

For whom is AirTouch an ideal choice?

Fortunately, this is a versatile method that suits various hair types. Here's how it benefits different hair:

• Long and medium length hair: The technique creates volume and a play of light that imitates the natural fading of hair.
• Weakened or dyed hair: Since only healthy strands are dyed, this method can help combat brittleness.
• Short hair: When adding accents to the ends, beautiful effects are even possible on a bob.
• Blonde hair: AirTouch helps to neutralize "yellowness" by allowing the introduction of multiple halftones, resulting in multidimensional shine.
• Dark hair: Instead of contrasting and harsh stripes, AirTouch provides a warm honey shimmer.

The main "secret" of AirTouch is its predictability and reliability. Working with a hairdryer virtually eliminates the risk of spots or uneven tones, which can often occur with more "freehand" techniques.

AirTouch at Blondhaus

For over 15 years, Anna Gorodnicha (founder of the Blondhaus salon) has been introducing innovations in hair artistry, and AirTouch is no exception. Having trained with Sarbashev himself, she develops unique formulas and her own interpretations of AirTouch for each client in her pursuit of the most effective solutions. Ready for a revolutionary blonde experience? Contact us today to book your personalized consultation.